We are looking for a results-driven Junior Meta Ads Specialist to join our digital marketing team. This role is ideal for someone with hands-on experience in running and optimizing Facebook and Instagram (Meta) ad campaigns, particularly within the skincare, pharmaceutical, or clinical sectors. As a Junior Meta Ads Specialist, you will be responsible for managing daily ad operations, and improving campaign results through data-driven strategies. You should be comfortable working with large budgets and multiple campaigns, and able to collaborate with creative and strategy teams to execute high-performing ads that convert. If you're passionate about performance marketing and want to work with a dynamic, growing brand, we’d love to hear from you.
Requirements
2 to 3 years of proven experience running Meta (Facebook/Instagram) ads
Experience managing ad spend of at least PKR 1 million per month
Prior work in skincare, pharmacy, or clinic-based advertising preferred
Strong knowledge of custom audience creation and remarketing strategies
Ability to attach and manage Meta pixels across websites
Working knowledge of Google Analytics for campaign performance tracking
Experience in event tracking and conversion optimization
Hands-on experience managing 20+ campaigns on a single Meta Ad account
Detail-oriented, analytical mindset with the ability to interpret data and generate insights